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Category: Purchasing

The analysis published under this category are as follows.

ConsumerWatch

Saturday, April 12, 2008

Consumers Abused by Default Product Purchase Choices / ConsumerWatch / Purchasing

By: Joel_S_Hirschhorn

At some point the business sector realized the best way to take advantage of consumers was to use default options that make them spend money. A default option works because it creates an automatic decision by the consumer doing nothing. And doing nothing is the path of least resistance for time-poor consumers struggling to balance the many difficult responsibilities associated with work, family, maintaining financial security, and coping with stresses on their health.

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