The uses of Instagram has evolved today much beyond imagination. Today, it is one of the most powerful marketing tools that businesses seek to leverage.

Today, most businesses seek to derive important insights to set straight their business expansion plans. And before venturing on Instagram for promotional activities, they usually adopt an Instagram tracker to dig deeper and find out more about their target audience and the market dynamics.

Truth be told, you can gain very accurate and vital ideas about improving your business, with the help of a tracker app.

5 of the most important insights are -

1. The most effective hashtags

Regardless of the efforts you put in to create a brand presence on Instagram, if your hashtags aren’t catchy enough you would lose the race. Your hashtag should represent your business, without being too promotional. If you manage to create an appropriate hashtag your posts would get viral on Instagram thereby resulting in increased footfalls on your page. The Instagram tracker will figure out the hashtags you need to use and will also help you determine how many times you should use that hashtag.

2. The best time to post

Time is very essential when it comes to promoting your business on social media and if your play tricks from your sleeve, you might end up boosting your revenue just because of this. If you post infrequently then you would lose out on the customer engagement part. And if you post too often, Instagram users might label your content as spam. With the help of an Instagram tracker, you can find out at what times do your post attracts the most likes and comments from your followers.

3. The best content to post

You would find everything on Instagram, from a supermodel’s vacation pictures to the promotional content of businesses. Not only startups but big brands are now making the most of the user engagement features of the platform but you should not just keep on posting promotional content and expect your users to display enthusiasm for your products and services. here is where UGC analytics comes into action and that is why by using Instagram tracker you would have an idea about the best things to post.

4. The best way to know rivals and followers

When you are posting promotional content on several social media platforms, keeping a close check on each of these would be overwhelming and obsessing. But when you apply the techniques of an Instagram tracker, you would be able to keep an eye on your rivals and followers' accounts without wasting all your time in doing so.

5. The best way to engage users

If the engagement is not up to the mark, you would not score on Instagram's algorithms and you will end up losing your visibility. Therefore to pop up more in your users’ feeds, you need to engage more and for that, you must use Instagram tracker because it streamlines all your users’ comments in a single thread to make it easier for you to reply.

By Leslie Wilder

© 2020 Copyright Leslie Wilder - All Rights Reserved Disclaimer: The above is a matter of opinion provided for general information purposes only and is not intended as investment advice. Information and analysis above are derived from sources and utilising methods believed to be reliable, but we cannot accept responsibility for any losses you may incur as a result of this analysis. Individuals should consult with their personal financial advisors.

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