Small Marketing Budget? No Problem!

By: Sumeet_Manhas

It is a tough world out there for small businesses. Large companies with big budgets have the capacity to splash the cash on elaborate marketing campaigns. They can afford to take risks. However, for small businesses they need to get it right the first time, and they need to look for innovative avenues which won’t cost excessive amounts. Read on to discover some key marketing methods that should be utilised by these companies…

•    First class website – It all begins with an effective website. Don’t make the mistake of thinking it is just about what your site looks like. An effective website consists of an array of intricacies that come together to create the full picture, which is something Lilo can assist with. Check out Lilo SEO services for more details. Thus, navigation must be on point, usability must be excellent as well and load time must be minimised. Nobody is going to use your e-store if it takes forever to load or is difficult to utilise. Regus is a prime example of how a website should be done.

•    Social Media Optimisation – It doesn’t cost anything to use Twitter, LinkedIn, Facebook and alike to your advantage. This is a great way of building up a strong relationship with your customers. They feel like they have a chance to get to know your business better. The key is to update frequently and make it fun. Don’t just post an endless array of product links.

•    Video marketing – The use of YouTube or the app Vimeo can reap massive gains. These present excellent opportunities to get product demos and alike out there. Vimeo in particular is great because it does not require much skill on your part; it is a quick seven second clip so the opportunity to be creative and snappy is there. 

•    Link exchanging – Take to the internet and search for blogs in the same industry as yours. For example, if you run a fashion blog then you can look for blogs related to clothing, accessories, jewellery, and beauty and alike. Send them an email and ask whether they would be willing to post a link to your blog if you do to theirs.

•    Build e-mail list – Email marketing is one of the most effective advertising avenues in the current day. Use this to your advantage and build up your e-mail list as quickly as possible. Make sure you construct your e-mails carefully. Call to actions must be evident. You have to grab attention from the get go. And, don’t make people go vertically strolling – it’s extremely off putting.

•    Guest posts – Find high quality blogs, again relevant to your industry, and ask if you can write a guest post for them. Make sure the post is informative, creative and well-written. You can then add a call to action at the bottom of the content.

If you use the six marketing methods mentioned then you should definitely have the capacity to compete with the big players in your industry. Don’t give up on any of these strategies. There is no overnight magical formula – it takes hard work and a lot of dedication as well.

By Sumeet Manhas

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