Online marketing - also known as marketing 2.0 - is the combination of all the new technologies in the network. The companies present on the Internet have more visibility and, therefore, more brand knowledge and transcendence. Companies that use online marketing have more direct contact with their potential customers. Marketing 2.0 It allows to know the needs and desires of the clients themselves and, thus, to be able to satisfy them first hand and, in the same way, to be able to compete with the rest of the digitized companies.

Through the tools of online marketing, there is a greater effectiveness with respect to corporate strategies. A proper online marketing tool like SEMRush can improve marketing strategy for companies so that it will give more visibility and brand relevance. In addition, it allows the control and monitoring of the campaigns carried out, thus being able to analyze the return on investment (ROI) made. Depending on the evolution of the analysis of the company's strategies, they can be adapted on the fly and adapted to changes in consumer behavior concerning a given campaign.

All this produces an improvement in the development of online marketing actions since the correctness of campaigns in a timely manner can produce a direct change in the actions of potential customers. Online marketing campaigns allow adequate segmentation through sociodemographic, psychological criteria, and through their habitual behavior on the Internet. For example, through cookies, companies receive a series of personalized data stored in the databases to create personalized advertising based on the tastes and preferences of users.

Once the companies are strengthened, online marketing allows expanding expansion coverage through its tools to new markets, geographical areas, or even helping third-party acquisition. The costs of online marketing campaigns are especially lower compared to traditional advertising media such as television, radio, or the press.

In contrast, it is not essential to forget the problems so serious that a bad management of the tools of the online marketing could produce like a corrupt administration of the communications between clients or between company-client or, what is worse, between public coming from the competition that can damage the brand image and, as a consequence, seriously and directly damage its positioning. Besides, failures in security systems can reveal confidential data that can jeopardize all the work of the organization.

Social networks for companies

Social networks are indispensable for companies and form a large part of the success of online marketing strategies.

Better company-client communication. An innovative image is offered through social networks, and interaction with customers is facilitated. Through messages and opinions, the company can understand what the users of the brand think.
Increase web traffic. One of the main objectives of proper network management is to drive traffic to the web, where the company's services and products are exposed and, thus, increase its sales.
User's comments. Through the messages generated in the social networks by the users of products and services, the failures generated in the companies themselves.

For all this, making proper use of social networks for companies is essential to achieve all the objectives and success of the digital marketing strategy.

SEO and SEM strategies

SEO and SEM strategies are indispensable in the management of online marketing.

SEO (Search Engine Optimization). It consists of content generation and web optimization, factors that make it appear in the first results of search engines.
SEM (Search Engine Marketing). They are the set of advertising actions on search engines and web pages. Get visibility to the brand and the services and products it offers.

Email marketing

Another indispensable factor to consider in digital marketing campaigns is email marketing. The foremost intention of this action is to generate a feeling of belonging to customers and, as a consequence, of buying.

In short, online marketing and its tools cross the boundaries of traditional marketing. Online marketing strategies directly seek real-time buyers. The new marketing helps increase online visibility, analyzes its effectiveness, generates messages, emotions, and, finally, sales.

By Boris Dzhingarov

© 2019 Copyright Boris Dzhingarov - All Rights Reserved

Disclaimer: The above is a matter of opinion provided for general information purposes only and is not intended as investment advice. Information and analysis above are derived from sources and utilising methods believed to be reliable, but we cannot accept responsibility for any losses you may incur as a result of this analysis. Individuals should consult with their personal financial advisors.

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