Best of the Week
Most Popular
1. US Housing Market Real Estate Crash The Next Shoe To Drop – Part II - Chris_Vermeulen
2.The Coronavirus Greatest Economic Depression in History? - Nadeem_Walayat
3.US Real Estate Housing Market Crash Is The Next Shoe To Drop - Chris_Vermeulen
4.Coronavirus Stock Market Trend Implications and AI Mega-trend Stocks Buying Levels - Nadeem_Walayat
5. Are Coronavirus Death Statistics Exaggerated? Worse than Seasonal Flu or Not?- Nadeem_Walayat
6.Coronavirus Stock Market Trend Implications, Global Recession and AI Stocks Buying Levels - Nadeem_Walayat
7.US Fourth Turning Accelerating Towards Debt Climax - James_Quinn
8.Dow Stock Market Trend Analysis and Forecast - Nadeem_Walayat
9.Britain's FAKE Coronavirus Death Statistics Exposed - Nadeem_Walayat
10.Commodity Markets Crash Catastrophe Charts - Rambus_Chartology
Last 7 days
Stock Investors What to do if Trump Bans TikTok - 5th Aug 20
Gold Trifecta of Key Signals for Gold Mining Stocks - 5th Aug 20
ARE YOU LOVING YOUR SERVITUDE? - 5th Aug 20
Stock Market Uptrend Continues? - 4th Aug 20
The Dimensions of Covid-19: The Hong Kong Flu Redux - 4th Aug 20
High Yield Junk Bonds Are Hot Again -- Despite Warning Signs - 4th Aug 20
Gold Stocks Autumn Rally - 4th Aug 20
“Government Sachs” Is Worried About the Federal Reserve Note - 4th Aug 20
Gold Miners Still Pushing That Cart of Rocks Up Hill - 4th Aug 20
UK Government to Cancel Christmas - Crazy Covid Eid 2020! - 4th Aug 20
Covid-19 Exposes NHS Institutional Racism Against Black and Asian Staff and Patients - 4th Aug 20
How Sony Is Fueling the Computer Vision Boom - 3rd Aug 20
Computer Gaming System Rig Top Tips For 6 Years Future Proofing Build Spec - 3rd Aug 20
Cornwwall Bude Caravan Park Holidays 2020 - Look Inside Holiday Resort Caravan - 3rd Aug 20
UK Caravan Park Holidays 2020 Review - Hoseasons Cayton Bay North East England - 3rd Aug 20
Best Travel Bags for 2020 Summer Holidays , Back Sling packs, water proof, money belt and tactical - 3rd Aug 20
Precious Metals Warn Of Increased Volatility Ahead - 2nd Aug 20
The Key USDX Sign for Gold and Silver - 2nd Aug 20
Corona Crisis Will Have Lasting Impact on Gold Market - 2nd Aug 20
Gold & Silver: Two Pictures - 1st Aug 20
The Bullish Case for Stocks Isn't Over Yet - 1st Aug 20
Is Gold Price Action Warning Of Imminent Monetary Collapse - Part 2? - 1st Aug 20
Will America Accept the World's Worst Pandemic Response Government - 1st Aug 20
Stock Market Technical Patterns, Future Expectations and More – Part II - 1st Aug 20
Trump White House Accelerating Toward a US Dollar Crisis - 31st Jul 20
Why US Commercial Real Estate is Set to Get Slammed - 31st Jul 20
Gold Price Blows Through Upside Resistance - The Chase Is On - 31st Jul 20
Is Crude Oil Price Setting Up for a Waterfall Decline? - 31st Jul 20
Stock Market Technical Patterns, Future Expectations and More - 30th Jul 20
Why Big Money Is Already Pouring Into Edge Computing Tech Stocks - 30th Jul 20
Economic and Geopolitical Worries Fuel Gold’s Rally - 30th Jul 20
How to Finance an Investment Property - 30th Jul 20
I Hate Banks - Including Goldman Sachs - 29th Jul 20
NASDAQ Stock Market Double Top & Price Channels Suggest Pending Price Correction - 29th Jul 20
Silver Price Surge Leaves Naysayers in the Dust - 29th Jul 20
UK Supermarket Covid-19 Shop - Few Masks, Lack of Social Distancing (Tesco) - 29th Jul 20
Budgie Clipped Wings, How Long Before it Can Fly Again? - 29th Jul 20
How To Take Advantage Of Tesla's 400% Stock Surge - 29th Jul 20
Gold Makes Record High and Targets $6,000 in New Bull Cycle - 28th Jul 20
Gold Strong Signal For A Secular Bull Market - 28th Jul 20
Anatomy of a Gold and Silver Precious Metals Bull Market - 28th Jul 20
Shopify Is Seizing an $80 Billion Pot of Gold - 28th Jul 20
Stock Market Minor Correction Underway - 28th Jul 20
Why College Is Never Coming Back - 27th Jul 20
Stocks Disconnect from Economy, Gold Responds - 27th Jul 20
Silver Begins Big Upside Rally Attempt - 27th Jul 20
The Gold and Silver Markets Have Changed… What About You? - 27th Jul 20
Google, Apple And Amazon Are Leading A $30 Trillion Assault On Wall Street - 27th Jul 20
This Stock Market Indicator Reaches "Lowest Level in Nearly 20 Years" - 26th Jul 20
New Wave of Economic Stimulus Lifts Gold Price - 26th Jul 20
Stock Market Slow Grind Higher Above the Early June Stock Highs - 26th Jul 20
How High Will Silver Go? - 25th Jul 20
If You Own Gold, Look Out Below - 25th Jul 20
Crude Oil and Energy Sets Up Near Major Resistance – Breakdown Pending - 25th Jul 20
FREE Access to Premium Market Forecasts by Elliott Wave International - 25th Jul 20
The Promise of Silver as August Approaches: Accumulation and Conversation - 25th Jul 20
The Silver Bull Gateway is at Hand - 24th Jul 20
The Prospects of S&P 500 Above the Early June Highs - 24th Jul 20
How Silver Could Surpass Its All-Time High - 24th Jul 20

Market Oracle FREE Newsletter

How to Get Rich Investing in Stocks by Riding the Electron Wave

The Importance Of Online Marketing For Companies

Companies / Marketing Aug 29, 2019 - 09:38 AM GMT

By: Boris_Dzhingarov

Companies Online marketing - also known as marketing 2.0 - is the combination of all the new technologies in the network. The companies present on the Internet have more visibility and, therefore, more brand knowledge and transcendence. Companies that use online marketing have more direct contact with their potential customers. Marketing 2.0 It allows to know the needs and desires of the clients themselves and, thus, to be able to satisfy them first hand and, in the same way, to be able to compete with the rest of the digitized companies.



Through the tools of online marketing, there is a greater effectiveness with respect to corporate strategies. A proper online marketing tool like SEMRush can improve marketing strategy for companies so that it will give more visibility and brand relevance.  In addition, it allows the control and monitoring of the campaigns carried out, thus being able to analyze the return on investment (ROI) made. Depending on the evolution of the analysis of the company's strategies, they can be adapted on the fly and adapted to changes in consumer behavior concerning a given campaign.

All this produces an improvement in the development of online marketing actions since the correctness of campaigns in a timely manner can produce a direct change in the actions of potential customers. Online marketing campaigns allow adequate segmentation through sociodemographic, psychological criteria, and through their habitual behavior on the Internet. For example, through cookies, companies receive a series of personalized data stored in the databases to create personalized advertising based on the tastes and preferences of users.

Once the companies are strengthened, online marketing allows expanding expansion coverage through its tools to new markets, geographical areas, or even helping third-party acquisition. The costs of online marketing campaigns are especially lower compared to traditional advertising media such as television, radio, or the press.

In contrast, it is not essential to forget the problems so serious that a bad management of the tools of the online marketing could produce like a corrupt administration of the communications between clients or between company-client or, what is worse, between public coming from the competition that can damage the brand image and, as a consequence, seriously and directly damage its positioning. Besides, failures in security systems can reveal confidential data that can jeopardize all the work of the organization.



Social networks for companies

Social networks are indispensable for companies and form a large part of the success of online marketing strategies.

  • Better company-client communication. An innovative image is offered through social networks, and interaction with customers is facilitated. Through messages and opinions, the company can understand what the users of the brand think.
  • Increase web traffic. One of the main objectives of proper network management is to drive traffic to the web, where the company's services and products are exposed and, thus, increase its sales.
  • User's comments. Through the messages generated in the social networks by the users of products and services, the failures generated in the companies themselves.

For all this, making proper use of social networks for companies is essential to achieve all the objectives and success of the digital marketing strategy.



SEO and SEM strategies

SEO and SEM strategies are indispensable in the management of online marketing.

  • SEO (Search Engine Optimization). It consists of content generation and web optimization, factors that make it appear in the first results of search engines.
  • SEM (Search Engine Marketing). They are the set of advertising actions on search engines and web pages. Get visibility to the brand and the services and products it offers.

Email marketing

Another indispensable factor to consider in digital marketing campaigns is email marketing. The foremost intention of this action is to generate a feeling of belonging to customers and, as a consequence, of buying.

In short, online marketing and its tools cross the boundaries of traditional marketing. Online marketing strategies directly seek real-time buyers. The new marketing helps increase online visibility, analyzes its effectiveness, generates messages, emotions, and, finally, sales.

By Boris Dzhingarov

© 2019 Copyright Boris Dzhingarov - All Rights Reserved

Disclaimer: The above is a matter of opinion provided for general information purposes only and is not intended as investment advice. Information and analysis above are derived from sources and utilising methods believed to be reliable, but we cannot accept responsibility for any losses you may incur as a result of this analysis. Individuals should consult with their personal financial advisors.


© 2005-2019 http://www.MarketOracle.co.uk - The Market Oracle is a FREE Daily Financial Markets Analysis & Forecasting online publication.


Post Comment

Only logged in users are allowed to post comments. Register/ Log in

6 Critical Money Making Rules