Why Summer is the Best Time to be in the Entertainment Industry

By: Dumitru_Midon

The summertime is a good season for the entertainment industry. Many everyday activities such as holidays and day trips are all the more common thanks to the influx of children off from school.

For any business which works in the entertainment industry, this is a good time financially. However, if you’re a business who is looking to expand during the summer, or a new start-up attempting to get a foot in this industry, you need to know why. 

Increased Profit Potential

The summertime brings with it a whole new selection of advantages for a business that recognises the benefits of pushing their more obscure and seasonal entertainment. 

What you’ve got to appreciate is that when it comes to the summer, all of the families who spend their days together will want something exciting to do. They will need activities, supplies, facilities to entertain the kids with - all things an entertainment industry can provide. Something that you need to remember is that as a business, you can maximise your profits by exploiting this influx of customers. Matt Williams is the CEO of the ever-successful Freerein Riding Holidays Ltd and comments that ‘Like many, I work in an industry which relies on customer interaction and increased traffic. When you use this to your advantage, you start to create an increased profit for your business, with the bonus of improving customer satisfaction’.

Longer Opening Hours

A significant advantage to having a business which thrives on the entertainment industry is that during the summer, you’ll experience rapid growth in terms of how long you can stay open for. Attractions such as zoos and holiday parks can remain open a little later while the days remain lighter for longer. 

Some may argue that the financial cost for this can present in terms of extra facilities and staff hours, but the turnaround for profits will go up accordingly. It’s one of the best ways to make sure that you are getting the most from your business during what is known to be a “peak season”. 

Flexible Services

A pretty considerable advantage to having a business which thrives during the summer is the chance to offer flexible services. A commodity or entertainment source which is in demand has a higher degree of versatility when it comes to giving people the experience they need. You can adapt your services to suit the needs of the customer, change up the goods and services you offer according to the demand, then reap the financial profits which come from these actions. 

Being flexible is an essential attribute for any organisation. The desire of the customer or client is prone to change, and can vary wildly according to each personal preference. If an organisation can adapt enough to cater for every need, then they can benefit significantly. Increased profits and a wider-reaching reputation are just two of the perks which come from adapting to needs on the fly. 

By Dumitru Midon

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