How to Properly Utilize Makeup Business Cards

By: Submissions

While the modern world acts as if online ads and social media are the only way to reach clients, the reality is that tried and true classic methods like handing out business cards and flyers still work. This is especially true in one-on-one marketing. This is why makeup business cards are essential to those in the fashion and beauty industry, whether you sell these items or provide services in this area. The question then is how to properly utilize your business cards to grow your business.

Hand Them Out to Everyone Interested

While you may have a beautiful website, lovely Instagram page and T-shirts with your brand emblazoned across it, the reality is that most people won't remember the URL or name of your business an hour later. Give out your business card to every potential prospect. When you're doing the bride's makeup, give copies of your business card to all of the attendants and bride's family members who are even remotely interested. When you talk to someone about work, exchange business cards. This increase the odds they see the business card and remember your information, and it leaves open the possibility that they hand it off to someone who is interested. If the business card is thrown into the trash, it probably cost you less than fancy
mailers or flyers. Don't forget to include your business cards in cards you send to clients such as thank you notes for their business.

Include Them in Your Orders

One way to build customer loyalty and brand awareness is to have an "impression", an instance where they see your logo and brand name. If you've made the sale, congratulations. Now work on strengthening your relationship with the customer. You can invest in branded bags and boxes to ship or wrap your product when it is sold, but you can increase their level of investment in your brand by including your business card. They may keep the business card though they threw the packaging out. They may pass on the business card to others though they tossed your custom packaging. And the act of handling the business card gives them
another moment to see your contact information. This will increase the odds they remember your information and think of you the next time they want to order something similar.

Post Them on Billboards

You can print flyers and post them across your neighborhood. You can mail them out to every prospect in the surrounding area. However, there are other, cheap options at your disposal. Pin your beauty industry business card on public billboards, whether it is in a beauty salon, the local laundry mat or at the local university. Use your business card to increase the exposure of your business, as well. For example, post the flyer for your business on one part of the billboard and put your business card somewhere else. Then, if the flyer is torn down, the business card likely still remains. You could attach your business card to the flyer so that someone
could take that with them without having to tear down your flyer.

Add Them to Gift Baskets

If you create gift baskets full of beauty products, include copies of your business card. This allows the gift recipient to know which professional made the product. It also gives them the opportunity to place an order with you whether they want to order more of a particular lipstick or want to give a similar gift basket to someone else.

Use Them as Coupons

One tactic for converting business cards into marketing leads is to hand out copies of your business card, telling customers that if someone shows up with the business card and buys something by a certain date, the buyer will get a discount. This turns your business cards into coupons. It incentivizes the person to hand out your business cards. It reduces the odds they throw your business card out. It saves you the expense of printing out coupons that may never be used. And you'll generate good will with customers because they'll feel like they're getting a reward.

If there is an issue with the business cards getting copied, then it is easy to make minor changes to the design and reprint the lot. You and your staff will then know which business cards to reject as de facto coupons.

By Samantha Waites

This is a paid advertorial.

© 2019 Copyright Samantha Waites - All Rights Reserved Disclaimer: The above is a matter of opinion provided for general information purposes only and is not intended as investment advice. Information and analysis above are derived from sources and utilising methods believed to be reliable, but we cannot accept responsibility for any losses you may incur as a result of this analysis. Individuals should consult with their personal financial advisors.

© 2005-2022 http://www.MarketOracle.co.uk - The Market Oracle is a FREE Daily Financial Markets Analysis & Forecasting online publication.