KIND Elevates Nut Butter Category with a Wholesome Recipe

By: Stefan Paulo

NEW YORK (March 6, 2019) – For the first time in its 15-year tradition of redefining and bettering snacking categories, KIND Healthy Snacks (KIND) entered the nut butter segment by releasing KIND® Nut Butter Filled Snack Bars.

“Since day one, KIND has been committed to upholding its brand promise -- to create innovative, premium foods that are both healthy and tasty,” says KIND’s CEO and Founder, Daniel Lubetzky. “KIND Nut Butter Filled Snack Bars continue that promise.”

KIND’s Nut Butter Filled Snack Bars is in line with KIND’s promise that the primary ingredient in every KIND snack is nutrient-dense. Each Nut Butter Filled Snack Bar is made with a real nut butter and includes whole ingredients that do not contain preservatives or artificial flavors.

“At KIND, we are always empowering consumers to make healthy dietary decisions. Introducing these new KIND bars is our way of elevating the current nut butter market with a snack that meets the high nutritional standards we stand for,” says Stephanie Perruzza, Registered Dietitian and Health & Wellness specialist at KIND.

KIND Nut Butter Filled Snack Bars have 100% whole grains on the outside and a creamy nut butter center, topped with crushed nuts and a chocolatey drizzle. They are available at www.kindsnacks.com and retailers nationwide in the following flavors: Chocolate Peanut Butter and Honey Almond Butter.

About  KIND Healthy Snacks

Since 2004, KIND has been on a mission to make the world a little kinder one snack and act at a time. KIND was born out of its founder's desire to create a snack that was healthy and tasty, wholesome and convenient. What began as a line of premium Fruit & Nut bars sparked the creation of a new healthier snacking category. Today, KIND has a family of more than 70 snacks that offer solutions for a variety of occasions.

Its recipes use nutrient-dense, premium ingredients like nuts, seeds, whole grains and fruit, which are recommended for a healthy diet. All snacks are gluten free, do not contain genetically engineered ingredients and are not sweetened with sugar alcohols or artificial sweeteners.

Kindness has always been at the core of its business. KIND was founded with a social mission, the KIND Movement, which celebrates and inspires kindness. Today, the Movement is brought to life through the brand and The KIND Foundation. To learn more about KIND, KIND Bars and to join our Movement, visit kindsnacks.com.

Contact: Jenna Thornton
jthornton@kindsnacks.com
O: (212) 616-3006, ext. 214

© 2019 Copyright Stefan Paulo - All Rights Reserved
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