Jaguar Land Rover Exporting 3000 British Jobs to Slovakia
Politics / Auto Sector Jan 11, 2019 - 08:07 AM GMTThursday, Jaguar Land Rover announced 4,500 job losses most of which will take place in the UK that comes on the back of last years announcement to cut 1500 jobs with the car manufacturer putting the blame on a slowdown in China, a slump in demand for diesel vehicles as the trend towards electric cars gathers pace and of course BrExit uncertainty.
My article of near 3 weeks ago warned to expect as many as a further 5000 jobs to be cut at JLR early in the new year in attempts at cutting costs.
24 Dec 2018 - Jaguar Land Rover BrExit Car Crash, Steep Losses and New Year Job Cuts
JLR faces a perfect storm of BrExit chaos in it's supply chain coupled with continuing criticisms of the quality build that is unlikely to improve as JLR effectively sacks thousands of experienced British workers to hire relatively inexperienced Slovakian workers having already announced the creation of 2,350 Slovakian jobs. Which makes a mockery of one of the primary reasons for buying a Land Rover namely that it is a British car made in Britain by British workers. Instead to increasingly become another poorly made eastern european product, which does not bode well for British demand for Land Rovers manufactured in Slovakia.
Whilst here's a detailed 1 year review of JLR's flag ship Discovery Sports model that illustrates some of the reasons why things are going wrong for JLR in the market place.
In my opinion one of the issues why build quality tends to fail to live up to customer expectations is because the manufacturer is offering the market too many models. Instead should seek to concentrate on improving the quality of production of it's most popular models. Instead JLR's decision to move production to Slovakia is only going to make matters worse. Because no one wants to pay premium brand prices for piece of junk manufactured in eastern europe! Especially given the fact that BrExit beckons and thus British customers are more likely to favour home produced vehicles than those made in the EU. So I for one won't be buying an EU manufactured Land Rover, and likewise neither will many thousands of British LR car buyers.
Nadeem Walayat
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