Important Elements of a Viral Landing Page

By: Sumeet_Manhas

Landing pages are the webpages on your site that a user “lands in” when they click on a call to action from an external site or another page from your site. From a marketer’s perspective, these are pages that are part of your website’s marketing campaigns and whose purpose is to generate leads.

The power of a good landing page is overlooked. Many potential consumers who are only visiting your website for the first time do not have the time to ripple all your website’s pages in search of the product you are offering or your contact information so they can reach you. There are numerous alternatives out there and, at this stage, you are all equals with your competitors. By making your landing page inviting and easy to maneuver, you’re giving your visitor zero reasons to consider going back for other alternatives.

The most advanced marketers are now using free landing page generators, which basically provide you with a dedicated landing page for each of the products or services you offer. But that’s not where it ends. An effective landing page, regardless of how you developed it, should consist of the following elements at the least:

A bold headliner

The headliner should be the first thing your visitors see on your landing page. It should grab their attention and offer a summary of what the page is about. The language should be similar to what the visitor clicked on.
Lower conversation rates have been associatedwith clashing languages in the content that led to the click-through and the landing page headliner.

The message

The body of your landing page should be clear about what you want the visitor to know or do. It should highlight the user’s problem and how your product or service is going to offer the solution. It could be a bullet list or summary of everything your brand is offering.
With this also, you need to ensure the language you use aligns perfectly with what was in the initial content. The same structure of sentences and keywords that grabbed the attention of the visitor should be present in the landing page.

The imagery

Nothing beats imagery when it comes to grabbing the attention of a passerby. It works wonders in every aspect of content marketing.
In your landing page, include only useful and relevant imagery to give your visitor easy time as they skim the page. The visuals should detail what your brand has to offer, so avoid stock images unless they are extremely relevant. Infographics have been shown to work best as long as you keep them simple and superficial.

The CTA

The role of a call-to-action in your landing page is priceless. This is what tells your visitor where to go and what to do next. It should be short, simple and straightforward, and should be added at least twice on the page.
Remember, CTAs make for the points where your visitor gets to interact with your page, so they should be easy to find, in case the user doesn’t need further information before taking action.

By Sumeet Manhas

© 2018 Copyright Sumeet Manhas - All Rights Reserved

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