Most of us will remember pencil cases as being inconsequential small cloth bags to hold a few pens and pencils. Not anymore! Anika like an increasing number of children is fully immersed in a new craze, one of EXPENSIVE pencil cases! Not 1, not 2 but approaching half a dozen! And Smiggles is feeding this craze with its range of highly innovative pencil crazes that press all the right buttons that has kids in classrooms (especially girls) competing with one another of who has the best and new case. With the added dimension of swapping contents, the cases soon fill up with enough contents for a whole classroom to last a year!

What can parents do when their child literally leaps with joy at the prospects of buying a new pencil case? Despite the fact that the previous case was as good as new, barely a few months old! And again these pencil cases do NOT come CHEAP and neither do the contents!

Find out what the Smiggle pencil cases craZE is all about -

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By Anika Walayat

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http://www.marketoracle.co.uk

Disclaimer: The above is a matter of opinion provided for general information purposes.

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