Britain's Christmas high street sales frenzy is about to reach maximum intensity on Boxing day whilst most major retailers such as Next and PC World / Curry's will start their sales online on Christmas Eve so as to maximise profits from the the army of point and click armchair shoppers. Here is a comprehensive list of sales starting today, Christmas Eve and continuing into the high streets on Boxing day as well as those already well underway.

The REAL SALES Starting Christmas Eve - Saturday 24th Dec

Amazon - Boxing day deals of the week from 4pm
Apple - Online
Argos - Extends and expands Discounts to 50% off online from 7pm .
Asda - online
Boots - online only
Debenhams - Online only at Midnight.
Game
Halfords - Online only.
Homebase - Online only - 60% off.
Harrods - Online only from 6pm
Harvey Nichols - Online
John Lewis 50% off online from 8pm
House of Fraser - Online only from 12pm
Mothercare
Marks and Spencer Online from 5pm
Matalan - online only
NEXT - Online only from 3pm
New Look - online only - 60% off.
PC World / Curry's - Online only from 7pm
Toys R Us - online only.

SALES Starting Christmas Day - Sunday 25th Dec

Amazon DAILY Boxing Day Sale starts 4pm

SALES Starting Boxing Day - Monday 26th Dec

Argos - In store sale upto 60% off.
Asda - until mid Jan.
Banana Republic
Body Shop
Boots
B&Q
Debenhams - Starts 7am.
DFS
Dorothy Perkins
French Connection
GAP
John Lewis 50% off sale - In selected stores from 9.30am
Habitat
Halfords - In Store.
Harvey Nichols
Harrods from 10am
Homebase
House of Fraser - starts 8am
Liberty
Matalan
Monsoon - At least 30% off
New Look - 60% off.
PC World / Curry's
River Island
Next - In store starts 6am.
O2
Selfridges - 9am
Tesco Direct - Upto 50% off
Thorntons - Upto 60% off
Top Man
Toys R Us

SALES Starting Tuesday 27th Dec

John Lewis - In store

SALES ALREADY IN PROGRESS

Expect the shops to be once more near full to bursting point today as the sales appear to come a day earlier each year for it was not so long ago that the first date of the sales was on Boxing Day, 26th December, whilst this year the starting gun was fired for many stores on Saturday 17th December in retailers desperate attempts to keep pace with the online stores such as Amazon.

The following is a list of in-store and online sales already underway or starting early this week (Mon/Tues) for at least 30% off with many retailers advertising sales of typically upto 50% off. Though in my opinion the REAL sales will only begin ONLINE on Christmas Eve and then continue into early January. So whilst enjoying your early week shopping spree, do bare in mind that in most cases the REAL sales will have yet to begin!

Asos - Upto 50% off
BHS - Upto 50% off on clearance items.
Boden - Online only - Upto 50% off
Clarks - Upto 60% off
Dorothy Perkins - Upto 50% off
Debenhams - Very Limited - Upto 50% off
F&F - Upto 50% off
GAP - 60%
Habitat - Limited products upto 50% off
House of Fraser - Limited - Upto 50% off
Homebase - Limited - Upto 50% off
H&M - Upto 50% off
IKEA - In store only - limited.
Laura Ashley - Upto 50% off
New Look - Upto 60% off - Limited
NEXT Clearance Sale on selected items Upto 50% off
Office - Upto 50% off
Oasis - Upto 50% off
Reiss - Upto 50% off
River Island - Upto 50% off (online)
Sainbury's
Sports Direct - Upto 80% off - Up from the usual 70% marketing. Also get a £5 voucher if click and collect.
Miss Selfridges - Upto 50% off
Top Shop - Upto 30% off
The Entertainer - Upto 75% off
Three
TK Maxx Upto 80% on clearance items.
Toys R Us - Upto 50% off.
Very.co.uk - Upto 70% off from 10pm tonight.
Wickes
WH Smith - Upto 50% off on selected items.

Ensure to check back for regular updates.

SALES Tips

Compare prices on your internet smartphone before buying.
The biggest reductions come towards the end of the sales season, i.e. Christmas stock can go from 33% off to 50% off to 70% off to 80% off over the week after Christmas.
Use a cash back credit cards such as AmEx to earn cash back.
Make a list of items that you really need to prevent buying of junk.
Look for discount vouchers in newspapers.
Look for discounts vouchers online for which there are many sites and app's.
Set yourself a budget and don't go over it.
Don't get into debt, there is no point saving 25% in the sales then paying 25% and beyond interest on purchases during 2016!
And the best discounts can be found on Ebay during January as people offload unwanted gifts and purchases to pay down Christmas debt.

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