Apple investors are learning an important lesson on the value of being a contrarian.

Apple remains one of the most popular brands in America this holiday shopping season. The company will sell tens of millions of iPads and iPhones during the current quarter.

Buying popular names is fine for consumers. But as today's chart shows, for investors... it's often a recipe for losses. About three months ago, Steve Sjuggerud summed up why he wasn't buying Apple shares... "Apple shares will peak when there is nobody left to buy – when everyone who wants to buy has already bought... At least in the near term, we may be getting close to that point." In short, investors and Wall Street analysts were in love with Apple... making the stock a poor choice for contrarians.

Since peaking on September 21, Apple is down 27%, and shares are hitting a nine-month low. There's no telling when the downtrend will end, but contrarians should take note: Apple is much less loved today.

– Larsen Kusick

http://www.dailywealth.com

The DailyWealth Investment Philosophy: In a nutshell, my investment philosophy is this: Buy things of extraordinary value at a time when nobody else wants them. Then sell when people are willing to pay any price. You see, at DailyWealth, we believe most investors take way too much risk. Our mission is to show you how to avoid risky investments, and how to avoid what the average investor is doing. I believe that you can make a lot of money – and do it safely – by simply doing the opposite of what is most popular.

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