There is a new trend in computer Sales. Whereas in 2004, Sales of notebooks (laptops) represented around ten per cent of the sales of desktops, in 2011, they are expected to sell ten times more. The reason? Consumer trends and changes in behaviour, alongside more attractive prices.

Today, the number of notebooks (laptops) sold is more or less on a par with sales of PCs. Market experts claim that in 2011, the sales for wireless and portable computers will begin to outstrip the clumsy, whirring space-guzzling hunk dominating the room, vying for supremacy with the television set.

There is no doubt that this is the age of the computer. In 2009, global sales were up by 22 per cent, reaching a total of 376.6 million units, while in 2010, worldwide spending on PCs is forecast to reach 245.5 billion USD, an increase of 12 per cent over 2009. The professional PC market, according to analysts, is expected to increase 13.1 per cent in 2010, while home PCs are estimated at a rise of 29.5 per cent. Laptops, for 2010, are pencilled in to increase sales by a staggering 43 per cent. Mini-notebooks (netbooks) are up 31 per cent on last year but demand is slowing.

Demand for computers rises against the current economic trends. According to Gartner research analyst Ranjit Atwal, "Consumers are now viewing PCs as necessities rather than luxury items," adding that "In the downturn, PCs remained the electronic device of choice on which to spend household income in mature markets, and we do not expect this to change either in 2010 or beyond".

Market analysts predict that netbook demand will slow in favour of media tablets such as the iPad, which is expected to reach significant demand rates as from 2013, when their prices lower to around the same as those of netbooks. Media tablet sales should reach around 10 million this year.

The consumer behaviour denotes a clear trend from collective (or family) use at the home to individual use with portable wireless machines which allow greater flexibility. The trend can be explained by families changing a single desktop to a number of notebooks.

Translated from the Portuguese version

Olga Selyanina

Pravda.ru

Disclaimer: The above is a matter of opinion provided for general information purposes only and is not intended as investment advice. Information and analysis above are derived from sources and utilising methods believed to be reliable, but we cannot accept responsibility for any losses you may incur as a result of this analysis. Individuals should consult with their personal financial advisors.

Pravda Archive

Only logged in users are allowed to post comments. Register/ Log in

The Market Oracle is a FREE Financial Markets Forecasting & Analysis web-site.
(c) 2005-2024 MarketOracle.co.uk (Market Oracle Ltd) - Market Oracle Ltd asserts copyright on all articles authored by our editorial team and all comments posted. Any and all information provided within the web-site, is for general information purposes only and Market Oracle Ltd do not warrant the accuracy, timeliness or suitability of any information provided on this site. nor is or shall be deemed to constitute, financial or any other advice or recommendation by us. and are also not meant to be investment advice or solicitation or recommendation to establish market positions. We do not give investment advice and our comments are an expression of opinion only and should not be construed in any manner whatsoever as recommendations to enter into a market position either stock, option, futures contract, bonds, commodity or any other financial instrument at any time. We recommend that independent professional advice is obtained before you make any investment or trading decisions. By using this site you agree to this sites Terms of Use. From time to time we promote or endorse certain products / services that we believe are worthy of your time and attention. In return for that endorsement and only in the cases where you purchase directly though us may we be compensated by the producers of those products.