Category: Marketing
The analysis published under this category are as follows.
Thursday, September 01, 2022
5 ADVANTAGES OF ONLINE MARKETING FOR YOUR JEWELRY BUSINESS / Companies / Marketing
By: Kavinesh_A
Online marketing is the smart and cost-effective way for new and growing businesses to reach their target audience. When you think about traditional marketing activities, advertisements on radio, TV, newspapers, and magazines are not exactly cheap. Moreover, these forms of media have a limited reach. Today’s digitally connected customers are online every minute of every day. They expect businesses to be online, where they can find them and see what they stand for.
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Sunday, June 12, 2022
6 Useful Tips To Help You Create A Good Marketing Strategy / Companies / Marketing
By: Steve_Barker
A good marketing strategy helps businesses identify their target audience and reach and engage that audience. It involves more than making advertisements and hoping that people will see them and buy what you're selling. Instead, it's a holistic approach that considers all the different ways customers might interact with your business. Here are six useful tips to help you create a good marketing strategy:
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Tuesday, January 11, 2022
What's the Role of an Affiliate Marketer? / Companies / Marketing
By: Sumeet_Manhas
If you visit most of the e-commerce sites, you'll come across the 'become an affiliate marketer' link. Affiliate marketing has gained momentum, although most people don't understand what it's all about.Simply put, affiliate marketing refers to a marketing technique in which an organization pays others to market its services or products. The marketers earn a commission whenever a customer buys the product through their links. Affiliates normally place product links on their blog, app, or website. Once someone purchases the product through the link, the affiliate gets a commission. This helps companies to get more sales hence more profit. However, affiliate marketing may not be a success without support from affiliate managers. These play a central role as far as affiliate marketing is concerned.
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Saturday, January 01, 2022
Why You Need A PR Expert For Your Financial Startup / Companies / Marketing
By: Submissions
Public Relations (PR) is a term we’ve heard all too often, usually in conversations concerning the marketing of a business. But not many have a grasp on what it truly means and, more importantly, the benefits that it bears.
Public Relations is all about conveying the right message, to the right people at the right time in an effort to create a stronger brand presence and reputation. A well-developed PR program for your business can help you enhance your marketing efforts. In addition, investing in PR can be transformative for a business's future and profitability.
Organizations that have caught on to this are investing considerable time and resources into staying on top of their PR strategies, and as a result, are generating greater returns.
Tuesday, December 08, 2020
Digital Marketing: Investment Trends for 2021 / Companies / Marketing
By: Submissions
The digital marketing industry continues to evolve at a rapid rate, and the upcoming year will undoubtedly be no different in that respect.
Whether you use the services of a digital marketing agency or an in-house team, it is imperative that they keep up-to-speed with the latest trends.
Standing still in business has historically proven to be a recipe for disaster, particularly for companies who are steadfast in their resistance to change.
With that in mind, we take a closer look at some of the critical areas where companies may look to invest in digital marketing in 2021.
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Tuesday, April 21, 2020
Twice as Many Customers: Lead Acquisition Algorithms / Companies / Marketing
By: Sumeet_Manhas
Tilda tests
With the help of Google Analytics and the Tilda site builder, we can experiment and test various changes on the site, and then transfer them to the main one.
The essence of the method is to measure page performance using comparison. You need to create two pages: A - control, B - experimental, where you change some parameters (picture, title, button, etc.).
One-half of the customers demonstrate page A, the second. In essence, B. Next, evaluate where the goal (subscription, order, etc.) is achieved more often, that is, which of the pages is more conversion.
If you dig deeper, you can look at the analytics and identify the reasons why users do not make a purchase/subscription. If you can develop cheap hypotheses and implement them in 1-2 weeks, you can quickly increase the conversion by at least 1%.
This method of A/B testing is also acceptable for your MVP.
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Friday, September 20, 2019
Small Marketing Budget? No Problem! / Companies / Marketing
By: Sumeet_Manhas
It is a tough world out there for small businesses. Large companies with big budgets have the capacity to splash the cash on elaborate marketing campaigns. They can afford to take risks. However, for small businesses they need to get it right the first time, and they need to look for innovative avenues which won’t cost excessive amounts. Read on to discover some key marketing methods that should be utilised by these companies…
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Thursday, August 29, 2019
The Importance Of Online Marketing For Companies / Companies / Marketing
By: Boris_Dzhingarov
Online marketing - also known as marketing 2.0 - is the combination of all the new technologies in the network. The companies present on the Internet have more visibility and, therefore, more brand knowledge and transcendence. Companies that use online marketing have more direct contact with their potential customers. Marketing 2.0 It allows to know the needs and desires of the clients themselves and, thus, to be able to satisfy them first hand and, in the same way, to be able to compete with the rest of the digitized companies.Read full article... Read full article...
Saturday, February 23, 2019
5 Marketing Trends Every Marketer Should Know About This Year / Companies / Marketing
By: Dylan_Moran
The beginning of the year is a busy time for marketers because it means another set of trends will be released and they have to adjust their existing strategies (or even change them completely) to keep up with an ever-changing marketing landscape. But which trends will really make a huge impact this year? We rounded up five:
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Wednesday, February 20, 2019
Five Online Marketing Predictions that will Matter in 2019 / Companies / Marketing
By: Dylan_Moran
The beginning of the year is a busy time for marketers. Online marketing trends are constantly shifting, after all, which means that not everything that mattered last year may still carry over now. As a marketer, it’s very important to know which trends are worth incorporating into your system and which ones to pass up. To make thing easier for you, we rounded up five online marketing predictions that will matter for 2019—and even beyond:
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Saturday, November 24, 2018
Don’t Ditch These Traditional Marketing Methods Just Yet / Companies / Marketing
By: Dylan_Moran
It’s no secret that digital marketing has dominated businesses since the turn of the century. With the dawn of computers and smartphones, digital marketing methods have been a huge part of most business strategies and a lot of marketers have abandoned traditional methods thinking they’re already outdated.
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Friday, September 07, 2018
How New Marketing Tactics Helped the Beauty Sector Grow / Companies / Marketing
By: Submissions
The methods in business marketing have changed drastically, especially in recent years , with the introduction of new technologies, which have improved communication tenfold. The main group that has been spearheading the evolution of marketing is none other than social media. As more and more people turn to these networking platforms, successful marketers need to go where their clients in order to stay in the game.
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