SMIGGLE must be commended for being an A1 first class business, for their marketing and product line very strongly appeals to children. However, SMIGGLE's success comes at a price, and that price is paid for by parents. Our latest video illustrates how the SMIGGLE craze manifests itself that has gone far beyond pencil cases and stationary. Even the ordinary water bottle has turned into an must have accessory for parents to pay for, and not just one bottle but the crazy situation of the need for multiple bottles!

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