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The Importance Of Having A Good Website For A Business

Companies / SME Dec 21, 2020 - 07:22 PM GMT

By: Sumeet_Manhas


Nowadays, instead of using a phone book to find a service, products or information most people search online. Whether a business is small, medium or large experts believe that every business needs a website. Even if the business doesn’t rely on online sales or services or it's just a small local brick and mortar business. There are very little downsides to having a business online. Having a website may help you to increase your business, sometimes even double. When somebody searches for products, services and information business owners want their website to show up at the top of search engines and for the design of the website  to look good.

Why Does A Website For A Business Need To Look Good?

A website for a business must look good. Often this is the first impression the potential customer will get on your business. Before they speak with anyone who is employed by the business or even visit the businesses store, a website is often the first point of contact. People often are quick to judge a business. People often judge a traditional brick and mortar business by the shop front or the showroom. A website is no different. Having a good website and design shows professionalism. A poorly designed website reflects badly on a business and can leave a long, negative impression. Having a website for a business is a great way for you to engage with your customers. A website gives the chance to promote products and services even when the business might be closed. 

What Makes A Good Website For A Business?

A website should be simple to use. Allowing people to navigate easily through pages. Sites that are not easy to navigate often result in the potential customers to log off that site and find another site. Clear links and a navigation map are very important to guide visitors  around the website. Dropdowns in the navigation menu can look good and can help navigate the visitor easily. 

The website must be well organized to keep the potential customer engaged. If it's not well organized, many people feel frustrated and a lack of professionalism. People want a quick solution to what they are looking for online, and don’t often spend all day on the same site so businesses must make sure the answers are not hard to find. It must function well, making sure all the links and pages are in working order. Depending on what type of business the website is for, it seems the most popular design for business websites have a  modern look with a sleek style and a good layout. The visual appearance and layout for a website is very important.

Is It Important To Choose A Good Web Host?

It can be very important to choose a good web host for your website. For more information on hosting packages available you can read more on FortuneLords website. Different web hosts offer different sizes of disk space, bandwidth allowance, server type and usability. Many business owners might not understand these terms and it is advised they speak with their web developer on which host they should use. A good web host will provide their customers with up to date security settings. Cyber security nowadays is vital to keep the business and the customers safe. If a website is hacked the business can lose a lot of money, they can lose customers information and the customers money which often leads to a lawsuit. This is why choosing a decent web host is crucial when setting up a website for a business. Businesses are warned to make sure the web host they use fits the latest security regulations. 

The Importance Of Payment Security 

Payment safety is key to keeping a business and customers safe. One alternative that many businesses use to reduce the risk of being hacked is by accepting and paying via PayPal. This is a secure well known platform that protects customers and businesses with the utmost security. Many consumers feel safe using PayPal as it protects them against scammers and depending on the circumstances may offer the customer a refund. PayPal has proven to be one of the world's most popular payment options.

Easy To Locate Business Information

Information on the business can also be vital. For example, what are the opening hours of the business, where is the business located (perhaps a link to Google Maps might help), and how to get in contact with your business including email addresses, telephone numbers, fax numbers and whatever other method of contact the business might use. Some sites have a message box that allows visitors to get in contact with the business without having to send an email or call. It would be very upsetting for a business to lose out to one of its competitors just because a visitor was unable to find the contact details. Experts recommend that the businesses contact details should be on the top left or the top right of the website. These details should be on every page of the site. 

Is It Important For A Website To Look Good On Different Browsers?

Having a website that looks good on different browsers can be a tricky problem web designers face. The visualization of each website depends on many different variables. Some browsers interpret pages differently. Fonts have the tendency to look different depending on what operating system (OS) the visitor is using. The visitors display resolution may also alter the way a website looks. The display resolution might not allow the website to fit on the screen.

Is It Important For A Website To Look Good On A Smartphone Or Tablet?

Web developers nowadays have to take into consideration that many visitors will be using their smartphones or tablets instead of a computer to visit the websites online. It is very important that the website supports these devices. Tablets and smartphones are used more regularly to search online nowadays. Studies show that 58% of websites were visited by people using a smartphone or tablet in 2018. 

By Sumeet Manhas

© 2020 Copyright Sumeet Manhas - All Rights Reserved

Disclaimer: The above is a matter of opinion provided for general information purposes only and is not intended as investment advice. Information and analysis above are derived from sources and utilising methods believed to be reliable, but we cannot accept responsibility for any losses you may incur as a result of this analysis. Individuals should consult with their personal financial advisors.

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