Best of the Week
Most Popular
1. Investing in a Bubble Mania Stock Market Trending Towards Financial Crisis 2.0 CRASH! - 9th Sep 21
2.Tech Stocks Bubble Valuations 2000 vs 2021 - 25th Sep 21
3.Stock Market FOMO Going into Crash Season - 8th Oct 21
4.Stock Market FOMO Hits September Brick Wall - Evergrande China's Lehman's Moment - 22nd Sep 21
5.Crypto Bubble BURSTS! BTC, ETH, XRP CRASH! NiceHash Seizes Funds on Account Halting ALL Withdrawals! - 19th May 21
6.How to Protect Your Self From a Stock Market CRASH / Bear Market? - 14th Oct 21
7.AI Stocks Portfolio Buying and Selling Levels Going Into Market Correction - 11th Oct 21
8.Why Silver Price Could Crash by 20%! - 5th Oct 21
9.Powell: Inflation Might Not Be Transitory, After All - 3rd Oct 21
10.Global Stock Markets Topped 60 Days Before the US Stocks Peaked - 23rd Sep 21
Last 7 days
How Stagflation Effects Stocks - 5th Dec 21
Bitcoin FLASH CRASH! Cryptos Blood Bath as Exchanges Run Stops, An Early Christmas Present for Some? - 5th Dec 21
TESCO Pre Omicron Panic Christmas Decorations Festive Shop 2021 - 5th Dec 21
Dow Stock Market Trend Forecast Into Mid 2022 - 4th Dec 21
INVESTING LESSON - Give your Portfolio Some Breathing Space - 4th Dec 21
Don’t Get Yourself Into a Bull Trap With Gold - 4th Dec 21
GOLD HAS LOTS OF POTENTIAL DOWNSIDE - 4th Dec 21
4 Tips To Help You Take Better Care Of Your Personal Finances- 4th Dec 21
What Is A Golden Cross Pattern In Trading? - 4th Dec 21
Bitcoin Price TRIGGER for Accumulating Into Alt Coins for 2022 Price Explosion - Part 2 - 3rd Dec 21
Stock Market Major Turning Point Taking Place - 3rd Dec 21
The Masters of the Universe and Gold - 3rd Dec 21
This simple Stock Market mindset shift could help you make millions - 3rd Dec 21
Will the Glasgow Summit (COP26) Affect Energy Prices? - 3rd Dec 21
Peloton 35% CRASH a Lesson of What Happens When One Over Pays for a Loss Making Growth Stock - 1st Dec 21
Stock Market Sentiment Speaks: I Fear For Retirees For The Next 20 Years - 1st Dec 21 t
Will the Anointed Finanical Experts Get It Wrong Again? - 1st Dec 21
Main Differences Between the UK and Canadian Gaming Markets - 1st Dec 21
Bitcoin Price TRIGGER for Accumulating Into Alt Coins for 2022 Price Explosion - 30th Nov 21
Omicron Covid Wave 4 Impact on Financial Markets - 30th Nov 21
Can You Hear It? That’s the Crowd Booing Gold’s Downturn - 30th Nov 21
Economic and Market Impacts of Omicron Strain Covid 4th Wave - 30th Nov 21
Stock Market Historical Trends Suggest A Strengthening Bullish Trend In December - 30th Nov 21
Crypto Market Analysis: What Trading Will Look Like in 2022 for Novice and Veteran Traders? - 30th Nov 21
Best Stocks for Investing to Profit form the Metaverse and Get Rich - 29th Nov 21
Should You Invest In Real Estate In 2021? - 29th Nov 21
Silver Long-term Trend Analysis - 28th Nov 21
Silver Mining Stocks Fundamentals - 28th Nov 21
Crude Oil Didn’t Like Thanksgiving Turkey This Year - 28th Nov 21
Sheffield First Snow Winter 2021 - Snowballs and Snowmen Fun - 28th Nov 21
Stock Market Investing LESSON - Buying Value - 27th Nov 21
Corsair MP600 NVME M.2 SSD 66% Performance Loss After 6 Months of Use - Benchmark Tests - 27th Nov 21

Market Oracle FREE Newsletter

How to Protect your Wealth by Investing in AI Tech Stocks

Important Elements of a Viral Landing Page

Companies / SME Oct 16, 2018 - 06:38 PM GMT

By: Sumeet_Manhas

Companies

Landing pages are the webpages on your site that a user “lands in” when they click on a call to action from an external site or another page from your site. From a marketer’s perspective, these are pages that are part of your website’s marketing campaigns and whose purpose is to generate leads.

The power of a good landing page is overlooked. Many potential consumers who are only visiting your website for the first time do not have the time to ripple all your website’s pages in search of the product you are offering or your contact information so they can reach you. There are numerous alternatives out there and, at this stage, you are all equals with your competitors. By making your landing page inviting and easy to maneuver, you’re giving your visitor zero reasons to consider going back for other alternatives.


The most advanced marketers are now using free landing page generators, which basically provide you with a dedicated landing page for each of the products or services you offer. But that’s not where it ends. An effective landing page, regardless of how you developed it, should consist of the following elements at the least:

A bold headliner

The headliner should be the first thing your visitors see on your landing page. It should grab their attention and offer a summary of what the page is about. The language should be similar to what the visitor clicked on.
Lower conversation rates have been associatedwith clashing languages in the content that led to the click-through and the landing page headliner.

The message

The body of your landing page should be clear about what you want the visitor to know or do. It should highlight the user’s problem and how your product or service is going to offer the solution. It could be a bullet list or summary of everything your brand is offering.
With this also, you need to ensure the language you use aligns perfectly with what was in the initial content. The same structure of sentences and keywords that grabbed the attention of the visitor should be present in the landing page.

The imagery

Nothing beats imagery when it comes to grabbing the attention of a passerby. It works wonders in every aspect of content marketing.
In your landing page, include only useful and relevant imagery to give your visitor easy time as they skim the page. The visuals should detail what your brand has to offer, so avoid stock images unless they are extremely relevant. Infographics have been shown to work best as long as you keep them simple and superficial.

The CTA

The role of a call-to-action in your landing page is priceless. This is what tells your visitor where to go and what to do next. It should be short, simple and straightforward, and should be added at least twice on the page.
Remember, CTAs make for the points where your visitor gets to interact with your page, so they should be easy to find, in case the user doesn’t need further information before taking action.

By Sumeet Manhas

© 2018 Copyright Sumeet Manhas - All Rights Reserved

Disclaimer: The above is a matter of opinion provided for general information purposes only and is not intended as investment advice. Information and analysis above are derived from sources and utilising methods believed to be reliable, but we cannot accept responsibility for any losses you may incur as a result of this analysis. Individuals should consult with their personal financial advisors.


© 2005-2019 http://www.MarketOracle.co.uk - The Market Oracle is a FREE Daily Financial Markets Analysis & Forecasting online publication.


Post Comment

Only logged in users are allowed to post comments. Register/ Log in