Most Popular
1. THE INFLATION MONSTER is Forecasting RECESSION - Nadeem_Walayat
2.Why APPLE Could CRASH the Stock Market! - Nadeem_Walayat
3.The Stocks Stealth BEAR Market - Nadeem_Walayat
4.Inflation, Commodities and Interest Rates : Paradigm Shifts in Macrotrends - Rambus_Chartology
5.Stock Market in the Eye of the Storm, Visualising AI Tech Stocks Buying Levels - Nadeem_Walayat
6.AI Tech Stocks Earnings BloodBath Buying Opportunity - Nadeem_Walayat
7.PPT HALTS STOCK MARKET CRASH ahead of Fed May Interest Rate Hike Meeting - Nadeem_Walayat
8.50 Small Cap Growth Stocks Analysis to CAPITALISE on the Stock Market Inflation -Nadeem_Walayat
9.WE HAVE NO CHOICE BUT TO INVEST IN STOCKS AND HOUSING MARKET - Nadeem_Walayat
10.Apple and Microsoft Nuts Are About to CRACK and Send Stock Market Sharply Lower - Nadeem_Walayat
Last 7 days
Elliott Waves: Your "Rhyme & Reason" to Mainstream Stock Market Opinions - 6th Aug 22
COST OF LIVING CRISIS NIGHTMARE - Expect High INFLATION for whole of this DECADE! - 6th Aug 22
WHY PEAK INFLATION RED HERRING - 5th Aug 22
Recession Is Good for Gold, but a Crisis Would Be Even Better - 5th Aug 22
Stock Market Rallying On Slowly Thinning Air - 5th Aug 22
SILVER’S BAD BREAK - 5th Aug 22
Stock Market Trend Pattren 2022 Forecast Current State - 4th Aug 22
Should We Be Prepared For An Aggressive U.S. Fed In The Future? - 4th Aug 22
Will the S&P 500 Stock Market Index Go the Way of Meme Stocks? - 4th Aug 22
Stock Market Another Upswing Attempt - 4th Aug 22
What is our Real Economic and Financial Prognosis? - 4th Aug 22
The REAL Stocks Bear Market of 2022 - 3rd Aug 22
The ‘Wishful Thinking’ Fed Is Anything But ‘Neutral’ - 3rd Aug 22
Don’t Be Misled by Gold’s Recent Upswing - 3rd Aug 22
Aluminum, Copper, Zinc: The 3 Horsemen of the Upcoming "Econocalypse" - 31st July 22
Gold Stocks’ Rally Autumn 2022 - 31st July 22
US Fed Is Battling Excess Global Capital – Which Is Creating Inflation - 31st July 22
What it's like at a Stocks Bear Market Bottom - 29th July 22
How to lock in a Guaranteed 9.6% return from Uncle Sam With I Bonds - 29th July 22
All You Need to Know About the Increase in Building Insurance Premiums for Flats - 29th July 22
The Challenges on the Horizon for UK Landlords - 29th July 22
The Psychology of Investing in a Stocks Bear Market - 26th July 22
Claiming and Calculating The Research and Development Tax Credit - 26th July 22
Stock Market Bearish Test - 26th July 22
Social Media Tips and Writing an Effective Call to Action - 26th July 22
Has Rishi Sunak Succeeded in Buying His Way Into No 10 - Fake Tory Leadership Contest - 26th July 22
The Psychology of Investing in a Stocks Bear Market - 26th July 22
Claiming and Calculating The Research and Development Tax Credit - 26th July 22
Stock Market Bearish Test - 26th July 22
Social Media Tips and Writing an Effective Call to Action - 26th July 22
Has Rishi Sunak Succeeded in Buying His Way Into No 10 - Fake Tory Leadership Contest - 26th July 22

Market Oracle FREE Newsletter

How to Protect your Wealth by Investing in AI Tech Stocks

What is Content Marketing? Why It Still Matters in 2018

Companies / Internet Aug 31, 2018 - 09:12 AM GMT

By: Boris_Dzhingarov

Companies

Content marketing is one of the most effective ways to build your brand. Unlike interruption marketing, which used to be the norm before the internet, content marketing wins people over.  Many well-known marketers now believe that content marketing isn’t something you should do, but something you must do. It isn’t a nice afterthought but a necessity. 




By satisfying your audience’s need to learn more about their favorite subject, you develop a reputation as a trusted source of high-quality information. And, of course, people are more likely to buy from you once they get to know, like, and trust you.  

Content marketing helps you reach out and connect with your readers. Instead of pushing the narrative with online and offline advertising, you build rapport by sharing meaningful ideas with them. Since content marketing is highly-effective, let's look at some ways to consistently create great content.

Use a Content Management System 

There are, of course, many ways to manage your content, ranging from WordPress to Drupal. To benefit from the latest technology, it might be advantageous to use the Zesty platform that makes it easy to access and publish your content on many websites and multiple apps from a single location.

Do Your Research to Build Credibility  

Anyone can write something based on what they already know, but it takes a little more effort to research what you plan to say.  

For one thing, you might discover that your ideas are a little outdated, or, worse still, that they are inaccurate. Using outdated or inaccurate information will, of course, reduce your credibility. While it’s impossible for anyone to keep pace with the explosion of knowledge, your chances of being a little more relevant or accurate will increase if you research what you are planning to say. 

Another benefit of research is that you might stumble upon new ideas that will make your content much more interesting. In fact, introducing unique, new ideas might spark off a whole new train of thought and start an interesting discussion on your blog. 

Finally, readers can tell the difference between a researched piece and an off-the-cuff piece and will appreciate the extra effort you put into diving deeper into the topic.  

When it comes to research, you don’t necessarily have to just rely on Google. For more in-depth articles or blog posts, consider the value of using classical books in your field from library research or using primary sources of studies from Google Scholar. 

Study the Art of Writing   

It might seem a waste of time to study how to write well if you’re already a seasoned writer with years of experience penning blog posts, articles, and books. After all, you know how it’s done.  

You might argue that you already know how to come up with great titles, how to start with a great lead, how to develop your main argument, and how to wrap up everything with a succinct conclusion.  

But here’s the thing: all great artists are perpetual learners, and they are always looking for new ways to improve their craft. And writing, of course, is as much an art as painting or sculptor, regardless of whether you write fiction or non-fiction. 

You never know what new trick you might learn after you read books on writing by famous authors; perhaps a rhetorical device like anaphora or epiphora or hypophora to make your writing much more engaging for your readers. 

As an example of how studying what you know fairly well can provide great benefits, take a moment to reflect on the speeches and writings of Sir Winston Churchill. He was an avid student of language, and one of the reasons for his stirring speeches, speeches that emboldened the British to fight off the Nazi invasion during the Second World War, was his understanding of rhetoric and his preference for shorter Anglo-Saxon words over longer Latinized words. 

Language is complex and there is always more to learn to help improve your self-expression. So it’s worth making it a practice to consistently improve how well you write. 

In conclusion, when you develop online content—through a video-sharing website or on a blog—you focus on building a relationship with your audience. By establishing clear marketing goals and then creating content to support it, you will effectively build your brand over time. And, of course, using cloud-based tools will make the process that much easier.

By Boris Dzhingarov

© 2018 Copyright Boris Dzhingarov - All Rights Reserved

Disclaimer: The above is a matter of opinion provided for general information purposes only and is not intended as investment advice. Information and analysis above are derived from sources and utilising methods believed to be reliable, but we cannot accept responsibility for any losses you may incur as a result of this analysis. Individuals should consult with their personal financial advisors.


© 2005-2019 http://www.MarketOracle.co.uk - The Market Oracle is a FREE Daily Financial Markets Analysis & Forecasting online publication.


Post Comment

Only logged in users are allowed to post comments. Register/ Log in