The One Man Who Will Make Gold Bullion Sparkle

By: Dr_Jeff_Lewis

Thomas Geissler is a bullion entrepreneur in his own right.  His creation, the Gold to Go company, specializes in gold vending machines.    These machines are currently in use in Europe and the Middle East to deliver gold to consumers in a number of high end hotels.  After apparent success, these new gold vending products will soon come to the United States and help create the next generation of bullion investors.

Golden Success

The Gold to Go brand will be bringing their automatic gold vending machines to the United States by the end of 2010, and with it, they will bring hundreds of thousands, if not millions, of people into the gold and silver buying business.

Remember that first time you purchased or were given metals?  That time when you first held them in your hand?  You might have knocked them together to make that trademark ringing noise, or maybe you just stared at their beauty.

But admit it: it was from that day on that you were hooked into buying precious metals.  Personally, the bug bit when I was younger, and I had visited a coin shop with my father.  I brought home all types of silver coins, some numismatic and some junk silver Morgan dollars.  While I very much enjoyed the beauty of the numismatics, there was something special about the junk Morgan dollars.  I could stack them, move them around, toss them up in the air as if I were a billionaire.  They weren't shiny, they weren't even remotely pretty, but there was something about them that signified true wealth and value – and I was hooked.   

Growing the Market

That kind of experience will soon come to a location near you, where others can buy as much as one ounce at a time from a vending machine.  Sizes range from one gram to one ounce, fitting within the budget constraints of even the most cash strapped consumer.

Mark my words: these new coin machines will work to really develop an interest in precious metals among even the most retail of investors.  Today, the gold and silver markets are very much an institutional exchange.  Banks and billionaires know the value of gold and silver, but few on Main Street have even given them a chance at a mere percentage of their portfolio.

Sure, it is without question that any experienced investors will probably not be buying gold or silver through a vending machine.  However, these machines work as a perfect publicity tool, sparking the interest in gold among future investors and helping to grow our little industry.

I doubt Thomas Geissler had anything on his mind other than dollar signs when he launched his Gold to Go business.  However, it is in my view that this will be the public relations arm of the entire gold and silver marketplace and really help market precious metals as an investment for everyone.  These new vending machines will serve as billboards to advertise all the great things we've known for so long about bullion investment.  I can't wait to see them on American shores.

By Dr. Jeff Lewis

Dr. Jeffrey Lewis, in addition to running a busy medical practice, is the editor of Silver-Coin-Investor.com and Hard-Money-Newsletter-Review.com

Copyright © 2010 Dr. Jeff Lewis- All Rights Reserved Disclaimer: The above is a matter of opinion provided for general information purposes only and is not intended as investment advice. Information and analysis above are derived from sources and utilising methods believed to be reliable, but we cannot accept responsibility for any losses you may incur as a result of this analysis. Individuals should consult with their personal financial advisors.

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